Here’s what you need to know about the seven-step pricing strategy.
Have you heard of the seven-step pricing strategy? This approach is designed to help you collaborate with your seller on the best price for them.
The magic behind this strategy isn’t that it is more accurate than a typical CMA; it will usually give you a similar price. Instead, this strategy works because it allows your seller to come to this price naturally. Instead of you going off by yourself and running CMAs until you find the perfect price, you’ll work directly with your seller to find the right price together.
“Sellers are less likely to object to a price that they helped arrive at. ”
This has many benefits over a traditional CMA. You can build rapport with your client, so they’ll be more likely to listen to your suggestions. On top of that, sellers are less likely to object to a price that they helped arrive at.
Adopting the seven-step strategy will take a little more time and effort on your part, but it accomplishes two important things. First, it assures that you arrive at an appropriate price entry point for your client’s home. Second, it gives your seller a sense of ownership over the price. This means fewer disagreements and headaches for you, and a smoother sale for your client.
If you would like a complete, written manual on how to use and implement this pricing strategy, click here. You can also call or email me. I’d love to send one over to you!
